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How Logo Colors Can Improve Your Brand

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?

There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

Men are attracted to the color red. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It is a color of energy. It is great with children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.

The cool colors are given below.

The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.

Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. Combined with other colors, they are very powerful.

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